Smart Battersea Evolution 5

L'Oreal Colour Trophy Awards - 60th Anniversary Dinner at Battersea Evolution

This year the L’Oréal Colour Trophy reached an all-important milestone, celebrating a hugely impressive 60th anniversary making it the longest running live hairdressing competition in the world.

The vision for the L’Oréal Colour Trophy this year was to create a series of events that showcase the strong and rewarding partnership between L’Oréal Professionnel and British hairdressing, celebrating hair, beauty and fashion in a unique, immersive and aspirational way that will truly mark the 60-year milestone and catapult L’Oreal into the next chapter of this exciting story.

Agency Inca delivered the vision, concluding in a grand final awards dinner at Battersea Evolution. 


What happened on the evening?

  • 1500 Guests arrived from 6pm dressed to the nines in black tie and sparkling dresses.
  • The hashtag #LCT15 was displayed in beautiful pink, red and purple florals on a wall in the reception.
  • At 6.45pm the main room was revealed. Guests marvelled at the stunning production with curved screens, and a central circular rotating stage.
  • A three course dinner was served by Smart Hospitality including a tasty 'Slow roast shoulder of lamb, garlic creamed potato, tenderstem broccoli and salsa verde' for main course.
  • Courses were interspersed by catwalk shows featuring jaw-dropping hair styles, followed by 6 categories of awards.
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