Smart Group 5

Abby Squire

Head of Marketing
“I love how every day is different, whether it is for the good or the bad, it is far from boring."

A quick sprint from the start of her career

Active Abby started her career hitting the ground running for a TV and film production agency. She jumped in the deep end with clients like the BBC, coming out on top with a foundation of knowledge to support her next step.

Glitz, glamour and international sports stars

Looking onwards and upwards, Abby started at a multinational organisation as a sales and marketing coordinator. Here she worked alongside a huge range of events exuding glitz, glamour and international sports stars. Ending her seven years as a Marketing Manager, Abby felt it was time for a change.  Acting as Abby’s sabbatical, two years in event production took her around the world. But with her heart lying within marketing, she is now a valued member at Smart.

“It is far from boring”

Her proudest moment, seating 10,000 people at the X Factor Grand Finale, surrounds Abby’s enthusiasm for the events industry. When asked, why events, Abby replied, “I love how every day is different, whether it is for the good or the bad, it is far from boring."

A culture crush

When she is out and about away from the office, Abby likes nothing more than to relax and indulge on the best, from fine dining to a few handpicked movie classics. This is, of course, to break up her culture crush for experiencing new destinations and gallivanting around the world. 

Event Design Event Catering Venues Corporate Hospitality Exclusive Christmas Parties Mixed Christmas Parties Private Parties & Weddings All

+44 207 836 1033