Smart Group 5

Phoebe Cherry

Director of Events
“I find every event I work on exciting, there is nothing like that buzz of adrenaline you get from going onsite and delivering an event you’ve been working so hard on.”

Design to delivery

Before joining Smart in autumn 2013, Phoebe previously worked at another top London events agency. Her experience in events covers all aspects, from event sales via proposal writing and live pitches, to logistics and operations, and to all the designing and creation of ideas in-between. Phoebe has worked on a broad range of events including large scale corporate parties, award ceremonies, product launches, creative conferences, gala dinners, parties and weddings; most of which having a celebratory or communications aim.

Left a life of law for exciting events and Smart

While setting out of University to become a lawyer, Phoebe realised that it was events that more so suited her interests and attitude. As a proud host and dinner party fanatic, organising occasions has always come naturally to Phoebe. After realising she could turn these skills into a career, she has never looked back and loved every day since. “I find every event I work on exciting, there is nothing like that buzz of adrenaline you get from going onsite and delivering an event you’ve been working so hard on,” Phoebe explains. She loves working on weddings, finding it heart-warming and exhilarating to see families and friends come together. Phoebe is also a lover of corporate celebrations and star studded balls, as well as charity galas and conferences, basically, anything events.

“My proudest achievement is becoming an independent and happy person.”

“My proudest achievement is becoming an independent and happy person.” She continues, “I have a great network of friends and work hard and love what I do.  I am overjoyed to be able to make my family proud, and live each day to the full.” In her spare time, Phoebe loves to cook, especially for other people when hosting dinner parties and girly nights in. She also enjoys exercising, from running, swimming and gyming to tennis, netball and skiing. Phoebe describes her love for a night out, but also for a night in, and more importantly, she loves being surrounded by all her friends in life that help to create the most fantastic memories and experiences.

Event Design Event Catering Venues Corporate Hospitality Exclusive Christmas Parties Mixed Christmas Parties Private Parties & Weddings All

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