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TOP TIPS FOR EVENT PLANNERS IN 2016
TOP TIPS FOR EVENT PLANNERS IN 2016

Thursday 28th January 2016

Calling all Event Planners! Now January’s nearly over and you’re settled back into work after the Christmas holidays, it’s time to ensure you don’t slip into old habits. We’ve come up with some tips that we think will make your working lives a lot easier…

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1. EMBRACE NEW TECHNOLOGY

New technology is constantly being invented to make everyone’s lives easier. Could you try out a new Event Planning App, for example? Data collected through these apps can be a goldmine of information on guests, which can then be used for improving future events and planning customised marketing content. Take a look at Eventbrite’s ’10 tools to make you a more efficient event planner’.

2. TAKE TECH OUT OF THE BOX

To add an entirely innovate, creative element to an event, you need to introduce something new to the events world. Adapting a current or new piece of technology used within a different industry will differentiate you from the rest. Introduce fitness products to monitor crowd dynamics, or involve the latest gaming tech to create a gamification element – both add value to the event and encourage audience engagement. Be experimental to achieve your clients’ objectives!

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3. KNOWLEDGE IS KEY

s are constantly changing, so keeping up with the latest trends, top stories and anything relevant to the industry will keep you top of your game. We like Eventbrite’s round-up what EventProfs are excited about for 2016! Taking 15 minutes each day with a coffee (or drink of choice!) to browse industry news is a worthwhile activity – maybe one for the motivation dip in the afternoon!

4. NETWORK, NETWORK, NETWORK

Accepted an invitation to a networking event and changed your mind last minute? We’re all guilty of it, and it may be that you’ve missed out on talking to someone that could have really helped you out! Make the most of the many invitations to showcases flying around at this time of year – it’s an ideal time to get yourselves there before you get bogged down with events. Keep ahead of the game, expand your web of contacts and ensure your events move with the times. It’s who you know, after all.

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5. DELEGATE

Are you really the best person to draw the table plan or send out the invitations? If it’s something your team can do, delegate and use your time wisely. Not only will it help reduce your stress levels, but it frees you up to focus on more important things, and perhaps for planning the next event that is closer than you think…

6. ASK MORE QUESTIONS

Many of us are guilty of just getting the bare minimum information, without asking questions that would really make a difference for guests at an event. Could you get more information on the demographic of the audience to better tailor the event to them, for example? Ask yourself what information you can learn that would make for a better event.

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7. MONITOR FOOD TRENDS

Make sure you’re giving your guests what they want, or maybe even getting them to try something new! We’ll be keeping you up-to-date with the latest food trends through our new Smart Supper Club, and health food trends are particularly important to keep up with right now with people feeling guilty after over-indulgence at Christmas. We like Event Magazine’s article on this.

8. FOLLOW UP

It’s easy to move straight onto the next event and forget about the last, but it’s key to check in with your guests and your client soon after the event. What went well and what could have gone better? Ask yourself what it would benefit you to know or to do post-event, and make sure it happens before it’s too late.