Smart Battersea Evolution 5

Event at a glance

  • 6 day build
  • 2 day conference
  • Multiple theatre-style breakout spaces
  • Meeting pods created
  • Main plenary space designed for 1,700 delegates
  • Fully branded atrium
  • Post-conference party with a special performance by Diversity
Performance by Diversity
State of the art production

The brief

  • 2 day conference
  •  A main plenary with space to accommodate 1,700 delegates
  • Exhibition and catering space at least 1,000sqm
  • 6 x breakout rooms
  • 2 x press rooms
  • An informal, intimate shared meeting space
  • Ability to transform main plenary into a roving party space to close the conference

The finer details

For the Adobe digital summit there was a 6 day schedule to build additional structures & internal infrastructure. External structures included a new, temporary kitchen and multiple breakout spaces.
The existing kitchen was transformed into meeting pods for 121 or large group sessions whilst the main plenary space was designed for 1700 delegates theatre style.
AV featured an awe-inspiring projection screen that spanned across the venue. 
The Battersea Evolution team created:
•A dedicated exhibition and catering space
•2 additional sound proofed mezzanine break out spaces
•In the Adobe branded, glass-fronted Atrium we created a delegate registration point with a beautifully presented coffee & refreshment bar
•Delegates arrived and departed with ease via shuttle buses directly outside the entrance 
•Immediately after the last session, the main plenary was transformed into a quintessentially British, bustling street scene including trees, lamp-posts, benches and red telephone boxes 
•Delegates enjoyed authentic street food stalls, freshly made cocktails and a live performance by street dance act Diversity. 

A few words from the client

“We have hosted two large-scale conferences at Battersea Evolution, on behalf of two of our IT sector clients.  Both events had very different and often challenging requirements.

A huge benefit of hosting these events at Battersea Evolution was the sheer flexibility in event layout design. Having the ability not only to create a number of plenary and breakouts rooms of the exact size required, but also to adapt these rooms when the event brief and delegate numbers changed, is a huge asset for the venue, and gave us the confidence to think more broadly in terms of what we could offer to our clients.

The unrestricted load in/out timings were also extremely beneficial, particularly when we had to make changes to the venue layout overnight between event days.

Most of all, having exclusivity of the venue meant we could incorporate event branding without restriction, both internally and externally, and our clients, and importantly their sponsors, could benefit from making the venue ‘their own’ for their event.

The team at Battersea Evolution worked closely with us from start to finish, combining their experience of the venue along with our experience of the clients, and helped us to adapt each event, to ensure the delegates had a truly memorable experience”.

Christine Bennett, Managing Director of Taylor Bennett Partners LLP
(Adobe World Summit Conference and Party)

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