Smart Hospitality 5

“The food was incredible and your team put on what could only be described as a theatrical performance in itself. The guests felt absolutely pampered. It’s official, we love Smart Hospitality.”



Caudwell envisaged an awe-inspiring, thought-provoking fundraising event that provided guests with a “sensory experience” to reflect the charity’s work in offering terminally ill children support to enhance and revive their senses. Key to its success would be the seamless integration of theming, production and an innovative menu to stimulate and inspire the high-net worth guests and celebrities (including Raymond Blanc and Joan Collins). Crucially, the charity aimed to raise over £1 million from the event, through an auction and donation cards.

Smart invented a feast of which every course was designed to truly challenge and enhance the senses. Highlights included an amuse bouche where the colours of jellies were the opposite to their flavours, therefore testing preconceptions; a main course “walk in the woods” where flowers were watered by waiters with watering cans, revealing dry ice beneath, Douglas fir-scented atomisers were sprayed in the air and green LED tables were lit to compliment the tree imagery projected onto the venue walls. Dessert was a full English breakfast, where savoury classics were transformed into sweet treats, including white chocolate and passion fruit fried eggs, candied bacon, baked jelly beans, coconut mushrooms, cookie dough black pudding and sweet brioche toast.

We selected Battersea Evolution as the venue; its versatility facilitating its transformation, and enlisted Anagram Production’s services to create a sensory world with:

  • A black-drape-lined tunnel upon entrance lined with light boxes and dancers guiding guests into the venue
  • Interactive floor panels and poser tables with digitised butterflies
  • A button operated fountain for guests to activate
  • A bar covered in bright purple gerberas
  • LED tables, lit during the meal

Caudwell were thrilled with the guest response to the event, which raised a record £1.5 million for the charity through a fundraising action and donations made on the night.

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