Smart Hospitality 5

"Smart steps away from the usual hospitality that people have grown accustomed to at sporting events. Instead, guests can now spend the day in an environment that has been specifically tailored to their interests – from the food to the entertainment and atmosphere."



Smart Hospitality bring a fresh, creative approach to corporate entertaining at Royal Ascot, delivering an interactive experience that celebrates the very best of British hospitality, eccentricity and style.

On arrival, our guests are welcomed with a glass of Pimm’s from the beautiful and stylish curvaceous garden bar surmounted with a sweeping roof. The bar offers unrivalled views of the Royal Procession and guests are entertained by strolling musicians and entertainers, setting the informal but engaging tone of the day.

Smart designed a light, seasonal, delicious four course luncheon, with starter and main served at the table, followed by interactive dessert and cheese stations, featuring a selection of mini desserts and a great board of English artisan cheeses. Guests have the flexibility to graze from the selection as our team of chefs guide them through the delicious options. 

The Menu:


Honey glazed salmon fillet with a salad of spelt and young summer vegetables, horseradish and a chive crème fraiche

Summer minestrone with confit cherry tomatoes, fresh oregano and olive tuille (v)


Chargrilled corn fed breast of chicken with vine tomato mousseline, basil emulsion, roasted squash and kasha salad, crisp Kent ham and bois boudrin dressing

Warm baked ricotta, toasted grains, summer greens and nasturtiums (v)

All served with family style bowls of baby new potatoes, tossed in rosemary and roasted garlic gremolata

Dessert Workshops

Salted caramel chocolate sundae

Almond and lavender panna cotta with roasted peach

Rose meringue with pistachio cream and fresh raspberries

Bowls of summer fruit berries with vodka syrup

Afternoon tea pays homage to the iconic Ascot symbol, the hat, and incorporates another iconic British theme, Alice in Wonderland, as Smart Hospitality put on a lavish Mad Hatter’s Tea Party. Custom built decorative hats, massive tea pots and outlandish playing cards decorate the tea stations and staff engage with the guests as they return during the afternoon between races for a rolling tea service.

Of course, we realise that food represents just one element of the day at Royal Ascot. Guests are also treated to a complimentary bar and interactive entertainment, including tips of the day from jockeys, trainers and celebrities. This adds up to a great day out in an innovative, friendly, flexible and professionally run facility.

Share this:

0207 836 1033