The challenge was to create a dynamic and fully-immersive beer festival right in the heart of Berkshire.
We produced fairground rides, pole-climbing challenges, archery and laser clay shooting, as well as alpine food and drink huts. An additional ‘Alpine Games’ arena hosted games where guests were challenged to stein holding, barrel rolling, thigh slapping and apple bobbing. A large pole tent created a dining hub where later in the evening guests sat around bench tables piled high with feasting-style food. A survivors’ breakfast was served the following morning to soak up the copious amounts of beer consumed!