We recently worked with Kantar, a global research, data and insight consultancy, to design and deliver the ‘Kantar First Day’ event, for the 3,000 employees across the UK and Ireland businesses. The objective of the event was to create a high impact launch of the new Kantar brand, to provide a platform for networking, and to showcase the individual businesses.The event was part of a global initiative that brought together 30,000 people from 12 operating brands in over 100 counties, and London was the flagship event. This was the first time all of the staff had been in one place at one time and Kantar wanted us to create an unforgettable experience that marked the first day of the new Kantar organisation.
We started by sourcing Printworks, a brand new event space located in Canada Water and the home of Secret Cinema over the last 12 months. The venue offered a series of unconventional space ideal for creating impact. We then developed an inspiring event identity and digital registration and communication portal, which helped generate excitement in the build-up to the day.
We worked with the stakeholders to develop the content and designed an immersive guest journey around a festival theme. Our concept included a main stage environment, exhibition and a street food avenue, as well as a series of collaborative working activities, designed to increase interaction. As you can see from our gallery below, the event proved to be a huge success and was enjoyed by all!
Our client said: "A massive thanks to our event agency, Smart Live. This event would not have been possible without them."
UK Country Leader & Global CEO, Kantar