Retail Conference & Fashion Show


Smart Live were recently tasked with designing and producing a conference and awards show to engage staff and reward talent, incorporating a daytime conference with breakouts followed by a fashion show, awards ceremony, gala dinner and after-party. 


Due to the nature of the event, logistics and planning were key to its success, along with a flexible design and format that would work for all elements. A multi-purpose, dynamic set was created in Milton Keynes for an intimate daytime conference for 250 people, and was then transformed into an eclectic fashion show with an audience of 800, and then later an evening awards ceremony and an after-party featuring performances from Katy B, a live band and a DJ.

Our favourite element of the event was the fashion show, which featured bespoke choreography, an impressive light show and screen graphics across a series of LED panels. The show was further enhanced by special effects including low smoke, C02 jets and flame bursts. Quality and consistency is key at Smart Live, which is why we ensured everything was styled in line with the current brand campaign at the time. Have a look at our gallery below to get more of an insight into this fully-immersive event!

  Our client said: "Thank you so much for pulling off such an amazing event. There have been so many positive comments. You were amazing, well done and thank you." 

Group Managing Director, New Look