The building blocks
New to the events industry, Alex’s previous experience lies in sales and business development within construction. This part of his life saw him on the shores of Australia and New Zealand for over a year, before returning to Britain to experience the wonders of Smart. “The events industry always interested me. I wanted something where no two days were the same and this industry never sits still.”
The most exciting time of the year for Alex is Christmas, and not just because of Santa and his presents. He explains how Smart Christmas parties at Battersea Evolution, Willows Farm and Event City Manchester are electrifying. “The atmosphere and buzz of seeing a Christmas party, theme and entertainment on that scale come to life is an amazing feeling.” He continues, “…people look forward to this event for most of the year and expectations are high, creating a massive sense of achievement at the end of each night.”
Starting from scratch
From his own words, Alex enjoys introducing new and exciting events and offering fantastic venues throughout the year, providing people with an amazing experience and product. But while he’s not in work mode, Alex likes to support his local rugby team, socialising with friends. His proudest achievement has been starting from scratch and working and living abroad.