Smart Group 5

Greg Lawson

Chief Executive Officer

Creative, ambitious, our driving force

Greg is a creative, ambitious entrepreneur who drives his team to deliver to the best of their potential. After a successful career in the restaurant industry, Greg and business partner, Roger Beaumont, formed Lawson Beaumont, the UK's largest Christmas and New Year's Eve party operator in 1992.

Premieres, product launches and Marco Pierre White

Specialising in film premieres, high profile car launches and bespoke events, the company hosted some of Britain’s most high-profile events including the launch of British Airways’ new colours in front of Concorde at Heathrow, Eraser and Broken Arrow film premieres, the opening of the London Eye and working with Marco Pierre White in a nationwide launch of the Land Rover Discovery.

A perfect Christmas party

In 1991 Greg set up The Christmas Company, when he hit upon the idea of providing everything for the perfect Christmas Party under one roof. In 1996 Lawson Beamont became part of Gardner Merchant Leisure, securing resources for further growth, enabling Mr. Lawson and his partner, Garry Scovell, to form Quantum Leap Events with the purpose of initiating its own independent activities and creative events.

We are Smart

Greg is CEO of Smart Group, a dynamic collection of hospitality and event management businesses consisting of Smart Christmas Parties, Smart Live, Smart Hospitality, Smart Sport, Moving Venue and Battersea Evolution. Smart Group are also the sole in-house caterers of several venues across the capital including Landing Forty Two and Here East.

0207 836 1033