Smart Group 5

Lauren French

Event and Agency Account Manager

Inspired by JLO


When asked why she chose events as a career, Lauren told us ‘believe it or not I studied Maths, Biology & Physics for A Level and had a vague plan to pursue a Science career. That was until I actually studied the subjects and decided that I definitely did not want to live my life struggling to understand what on Earth (no pun intended) was going on. That experience, teamed with Jennifer Lopez in “The Wedding Planner”, a passion for design and my colourful imagination made me certain that events would be the industry for me.’

Lauren went on to study Events Management at the University of Derby, graduating with a first class honours & having one of the best experiences of her life. Originally from Yorkshire, she moved to the Big City in 2013 to embark on a career in the fairy-tale events world… she worked in the corporate industry for just over a year until finally making it to us here at SMART, where we’ve no doubt her career will flourish.

Weddings are a personal favourite for Lauren

Flying the flag for corporate hospitality brand Smart Experiences, Lauren loved working on Royal Ascot this year. Her previous experience includes taking on the role of Creative Director for an event at university, where she raised just over £2,500 for the Oliver King Foundation.  Private events were a highlight for Lauren, who loves being involved from the initial enquiry right through to the thank you letter – weddings being a personal favourite.

If you buy Lauren a drink, make it a Gordon’s

Lauren has her heart open to new adventures and experiences: ‘I like to go anywhere with anyone that will go with me, especially if it involves yummy food and/or gin (preferably Gordon's) and/or red wine.’

Beyond that, she enjoys keeping fit & healthy, shopping for things she does not need, drinking tea and most of all, visiting her family and best friends back home in Skipton, North Yorkshire.


0207 836 1033