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10 Reasons Why Here East Is London's Coolest Venue

Mon 05 Jun 2017

1. Sought-after Location

With 1.2 million square feet in London’s Queen Elizabeth Olympic Park, Here East brings together business, tech, media, education and data in the pursuit of innovation.

Bigger than Hyde Park and Kensington Gardens put together, the Queen Elizabeth Olympic Park is one of London’s most ambitious regeneration projects. Visitors can enjoy biking trails, sports venues, playgrounds and more surrounded by over 4,000 new trees and a network of rivers and canals to explore. The sporting complex is home to several attractions including the London Aquatics Centre, the Lee Valley VeloPark (used for Track cycling, road racing, BMX and mountain biking), the ArcelorMittal Orbit (the world’s longest and tallest tunnel slide) as well as the London Stadium, the home of West Ham United Football Club and centerpiece for the 2012 London Olympics.

2. Autonomous Layout

The full site houses three main buildings including an innovation centre, an auditorium and a further building with educational space, broadcast studios, office space, and a state-of-the-art data centre. Here East will also feature a landscaped canal-side with cafes, shops and restaurants.

There's so much going on within Here East, with each area offering independant autonomy. Click here to get to know exactly what’s inside Here East.

3. Home to BT Sport

Following the London 2012 Olympic & Paralympic Games, BT were one of a number of tenants to join the venue. BT refitted part of the building to house three TV studios, a control centre, 20 edit suites and an audience holding area. The studios now provide the production hub for all BT Sport content and some programmes are also hosted from the studios.

Another Smart venue, Battersea Evolution, has held the BT Sport Industry Awards for nine consecutive years, further strengthening the link between the two highly successful companies, click here to find out more about this event. 

4. Unparalleled Size

Encompassing 1.2 million square feet in London’s Queen Elizabeth Olympic Park, Here East is a dominant force to be reckoned with. Given the close connection with sport, it is fitting that the venue is large enough to accommodate 14 full sized football pitches! With spaces of all sizes, some as large as 39,400sq ft, others as small as 13,700sq ft, the venue offers flexible environments to meet every need.

5. Helping the Future

The London Legacy Development Corporation has used the opportunity of the London 2012 Games and the opening of Queen Elizabeth Olympic Park to create a dynamic new metropolitan centre for London, developing an inspiring and innovative place where people want to live, work and visit at an affordable rate.

6. Exceptional Education Opportunities

Acting as a training ground for new talent, education and skills are at the heart of Here East. The digital infrastructure has allowed Hackney Community College to provide the UK’s first digital apprentices, with the necessary skills to take advantage of the new jobs in the digital economy. Loughborough University have also found a home at Here East for their new postgraduate research centre for postgraduate studies across culture, business, sport, exercise and health.

7. Unrivalled Connectivity 

Based within the complex, Here East is supported by some of the most advanced digital infrastructure in the world. The area boasts almost unlimited bandwidth connectivity as well as high capacity power.

8. Community Benefits

The groundbreaking facility has enabled the creation of more than 7,500 jobs on site and in the local community. This has provided the perfect route into employment for local people and a local legacy of jobs, skills and economic growth.

9. Revolutionary Enterprise

Despite being situated in the highly sought-after Olympic village, Here East continues to provide low-cost space with unrivalled infrastructure. Incubator and accelerator space are provided by TechHub and Space Studios, helping start-up businesses to develop, grow and succeed.

10. Environment

Given the unique location, Here East has encouraged the fostered synergy of collaboration and innovation. The venue space has brought together start-ups, established businesses, venture capitalists and academia in one place to share knowledge and expertise.

If this sounds like the perfect environment in which to host your next event, find out more here and get in touch with the team at hereeast@smartgroupltd.co.uk or call 020 7836 1035.

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