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Smart Hospitality Cater For Over 8,500 Royal Ascot Guests

Mon 17 Jul 2017

From Tuesday 20th June through to Saturday 24th June, Smart Hospitality once again provided excellent service at one of the highlights of the UK’s sporting calendar - Royal Ascot. An event that Smart are extremely proud to have played a key role in for a number of years, this year we welcomed a record 8,500 guests who enjoyed stunning hospitality packages over the course of four days.

This year marked the fourth consecutive year of Smart Hospitality catering  within the Village Enclosure, with the team serving guests in the Village Restaurant as well as the Villiers Club, now in its second year. In addition, Smart Hospitality also supported catering for Angela Hartnett's Cafe Murano, the Winning Post Gardens and The Green Yard, all situated within the Royal Enclosure.

With a complimentary appetiser martini upon arrival, the service at Villiers was centred on bowl food suited to the stylish club environment. Ranging from Thai prawn curry with jasmine rice to Coronation Chicken salad, guests were guaranteed the perfect meal for the social setting, with desserts of Madagascan vanilla cheesecake and wild strawberry and white chocolate trifle to follow. Afternoon tea and an evening BBQ brought a close to the extensive hospitality provided at Villiers, with guests partying into the night.

The aim for Smart at the Village Restaurant was to deliver an interactive experience like no other - celebrating the very best of British eccentricity and drama. On arrival guests were welcomed with a glass of Pimm's from the Garden Bar, before sitting down to enjoy a delicious four course luncheon with different dishes served daily. The luncheon also included an interactive dessert and cheese workshop which allowed guests to select from the carefully crafted range provided by the Smart Hospitality team.

Over in the Royal Enclosure Smart supported Angela Hartnett’s pop-up Café Murano, serving Northern Italian inspired catering to guests, including three courses and a selection of sandwiches and cakes.

Did you miss out on the action at Royal Ascot? Be sure to keep an eye on the Hospitality packages for next year’s event here.

Additionally, you can contact the Smart Sport team on 020 7836 1033 or via

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0207 836 1033