Smart Group 4

< Back to News

How To Engage Your Guests At An Awards Event

Wed 20 Apr 2016

There's no doubt about it, the winners of awards are the shining stars of the night, but what about everyone else? We've put together some fab ideas to keep your guests engaged and excited. 


Run good competitions not naff ones

Pre event – Give someone the VIP treatment with an opportunity to win a red carpet worthy outfit plus a limo to the event.

Send your guests a key before the event. Place locked boxes around your venue with great prizes inside, and encourage guests to explore and try their key's for a prize.


Give your awards a theme

How about ‘Superheroes’ or ‘Hollywood Oscars’?


Live voting on the night with an app

Build an event app including bespoke voting on the night. We recommend working with Double Dutch who guarentee to turn your attendees into 'Raving fans!' - sounds good eh? 


Invite a random guest up to present an award using a spotlight moment

Tell all guests at the start of the evening that they could finally have their golden 'presenter' moment. That will keep them awake.  


Get your guests to help build cost effective table centres

Put a cake and decorations in the centre of the table and ask guests to design the best cake for their dessert.

Get a hefty pile of glow sticks and asks guests to make the tallest spaceship in the room.  


Get a table of guests dancing to provide you with post event footage

Between each award film a table inventing a new dance move for 10 seconds – live feed to the crowd and produce a quick mash up video to show at the end of the awards. Use the film for marketing the fun element of your night next year!


Unusual catering ideas

This year at the annual Battersea Dogs and Cats home dinner, our caterer Smart Hospitality created delightful doggy biscuits for guests to hand out to our furry friends. 


Surprise the winner/winning table with a flash mob style activity

-          Aerialist tumbling down from the ceiling to the winning table 

-          Waiting staff presenting a treasure chest of champagne and sparklers to the lucky winner

-          Dancing flash mob causing a scene round the chosen winner


Invite guests into the various worlds of the nominee's using Virtual reality

How good would it be to don a headset and find yourself in the scene of a nominee's life. Last year at the Sports Industry Awards AP MacCoy, the world’s greatest jump jockey won one of the evening’s most prestigious accolades for a career spanning twenty years, racking up more than 4,300 wins from over 16,000 races. His highlights were shown on screen. Imagine immersing yourself in his world.


Share this:

< Back to News

0207 836 1033