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Prince Harry Helps Crown Britain's Sporting Elite At Battersea Evolution

Fri 29 Apr 2016

The 15th annual BT Sport Industry Awards (Thursday, 28th April) took place at Battersea Evolution and saw 1,750 of the sport industry’s most influential names come together to celebrate the best in the business.

HRH Prince Harry made a very special appearance and opened the evening by presenting the Murray family with the Outstanding Contribution to Sport award for the impact they’ve made in the world of tennis. HRH Prince Harry also used the evening to announce a partnership between The Invictus Games Foundation and Sport Industry Group that sees the two organisations come together to help create career opportunities for wounded, injured and sick servicemen and women in the sport industry.

Stars such as Anthony Joshua, Mesut Ozil, Victoria Pendleton, David Haye, Chris Robshaw, Martin Johnson, Sir Steve Redgrave, Jamie Roberts, Jamie Murray, Tim Henman, Jodie Kidd, Peter Crouch and Boris Becker walked the red carpet before heading to the champagne drinks reception. HRH Prince Harry captured the sentiment of the evening when he said: “Everybody here knows the power of sport and what it can achieve for anybody.”

Anthony Joshua added to the evening's excitement by announcing that he's looking forward to fighting David Haye and Tyson Fury, he said: "I respect them both. They are both skilled fighters. I will take them on one at a time. I'm speaking to my management about it and we're working towards that fight." 

Smart Group proudly sponsored the inaugural ‘Campaign of the Year’ award, which was presented by Olympic gold medal cyclist turned jockey, Victoria Pendleton. The coveted award went to Sport England for their hugely successful ‘This Girl Can’ campaign, which led to an increase in levels of female participation in sport across the country.

Women’s sport was further celebrated with the Leadership in Sport Award in association with Nolan Partners, which was presented to The FA’s Director of Participation and Development Kelly Simmons MBE. Simmons received the award for the instrumental role she has played in developing women’s football and the national game.

Nick Keller, chairman of the Sport Industry Group, added: “The Awards this year reflect a change in attitudes not just from the government but from the industry itself, that the first step in accessibility for sport for all sits in the inclusion and encouragement of women and girls in to sport. The groundbreaking ‘This Girl Can’ campaign and the huge strides taken by the FA make them deserved winners tonight, not only are they leading the way for greater equality but they recognise the commercial narrative attached in doing so.”

In a year that saw England host the Rugby World Cup, England Rugby partner O2 secured two category wins for its Wear The Rose campaign with the Best Entertainment Experience Award and Best Sponsorship of a Team or Individual. The sport also helped Land Rover take the title of Best Sponsorship of an Event or Competition in association with, for its #WeDealinReal campaign.

AELTC Wimbledon led the field in the social and digital categories and secured both the Digital Platform of the Year and Best Use of Social Media awards for and the 2015 Sharing Moments that Matter campaign respectively.

Comic Relief Chief Executive Kevin Cahill CBE received the Coutts Lifetime Achievement Award for his contribution to Comic and Sport Relief. During his three decades with the organisation, Cahill was responsible for the creation and development of Sport Relief and under his leadership, Comic Relief has established itself as one of the world’s leading charities and grant making bodies.

The judging process for the BT Sport Industry Awards involved 70 key industry figures and 40 hours of intensive judging, overseen by EY, official adjudicators of the BT Sport Industry Awards.

Dinner consisted of a seared red mullet with white onion cream, butter roast gnocchi and crisp ham. This was followed by Thyme roast fillet of English beef, slow braised beef cheeks, buttered garlic fondant potato with fresh peas and asparagus and a red wine sauce for the main. This was overseen by Smart Hospitality’s Group Executive Head Chef, David Ridgway.

For more information on the BT Sport Industry Awards, please visit


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