Following the success of the stand we produced for Magic The Gathering at Comic Con Hanover, we were briefed on re-purposing the stand for Dreamhack in Sweden, the world's largest digital festival.
To maximise the budget we reused key assets created for Comic Con and redesigned the stand based on a smaller footprint. We incorporated design features from 'Day of Devastation’, an evolution of the Magic The Gathering card game, where the ancient Egyptian world of Amonkhet is being destroyed. This included artistic 3D relief cracks in the pyramids and obelisks, red LED up-lighters representing the fire, and a rustic matting on the floor.
Along with the 'learn to play' element of the activation, as a central feature, we created a competition to attract visitors, giving delegates the chance to win a supply of cards.