Meet The Team
A dynamic collection of hospitality, catering, venue and event management businesses.
Smart Group
Quality, passion and integrity drive all the brands at Smart Group, providing unforgettable experiences across events and hospitality. We are a small, intimate company, with over 25 years of experience and personal service is at the core of everything we do.
Meet the team
Greg Lawson
CEO
Chloe Jackson
Managing Director
Elaine Sawford
Commercial Director
Alex Ryan
Director of Ticketed Sales
Lucy Gooby
Head of Ticketed Sales
Jessica Bird
Events and Sales Executive
Ben Paris
Sales Director
Paige Norman
Head of Sales
Kate Bassett
Head of Exclusive Venues
Oliver Gough
Senior Event Sales Manager
Anita Jackson
Event Sales Manager
Olivia Chamberlain
Event Sales Coordinator
Elle Harper
Planning Director
Bethany Dare
Head of Planning
Courtney Mason
Event Planner
Serena Di Matteo
Senior Event Planner
Nina Calvert
Event Planner
Ziggy Bracey
Event Planner
Tullulah Moorse
Event Planning Coordinator
Kim Laley
Catering Operations Director
Slawomir Adamek
Head of Operations
Lee Bushnell
Head of Operations
Abi Bishop
Senior Event Manager
Freddie Wood
Event Manager
Matthew Castleford
Event Manager
Pascal Warr
Event Manager
Emily Bruce
Event Manager
Robyn Bailey
Event Operations Coordinator
Eleanor Barnes
Staffing Manager
Tom Hornsby
Group Head of Logistics and Back of House
Sylvaughn Allen
Group Back of House Manager
Richard Carter
Warehouse Manager
Zac Sampson
Back of House Manager
Bela Nemes
Warehouse Assistant
David Ridgway
Group Executive Chef
Alistair Riley
Executive Chef for Moving Venue
Sarah Hartnett
Executive Pastry Chef
Tom Adamowicz
Head Chef for Major Events
Mike Revis
Group Head Chef of Canapés
Oliver Wickham
Head Chef for Oceandiva London
Mario Eroico
Head Pastry Chef
Ivan Tokar
Senior Pastry Sous Chef
Steve Williams
Senior Group Kitchen Manager
Kevin Tew
Kitchen Manager
Matteo De Vecchi
Junior Sous Chef
Shiwei Li
Head of Production
Nitish Ramsahye
Kitchen Logistics Manager
Andrea Hun
Food & Beverage Controller
Brandon Spies
Packing and Dispatch Manager
Jason Breacher
Tasting Sous Chef
Mariusz Demkowicz
Production Sous Chef
Martin Real
Group Head of Finance
Anett Fogarasi
Group Finance Manager
Adrienn Kaszas
Assistant Management Accountant
Sagar Nagda
Credit Controller
Jolita Hallas
Purchase Ledger Controller
Anna Yeats
Finance Assistant
Riehanna Quinn
Director of Sales
Ellie Tuohy
Event Account Manager - Smart Venues
Kelsey Labuschagne
Head of Venue Events
Olivia Parrott
Senior Venue Sales Manager
Lauren Faraday
Head of Seasonal Venues
Cara Gilbertson
Head of Seasonal Sales (Maternity Cover)
Luke Heydenrych
Venue Operations Director
Shilpa Parmar
Event Account Manager
Jake Lawson
Managing Director, Oceandiva London
Riehanna Quinn
Director of Sales
Freddie Wood
Event Manager
Oliver Wickham
Head Chef for Oceandiva London
Kelsey Labuschagne
Head of Venue Events
Ellie Tuohy
Event Account Manager - Smart Venues
Annabel West
Managing Director, Smart Live
Frieda Anwar
Event Account Manager
Becs Stitt
Event Account Manager
Anna Clarke
Event Account Manager
Abby Squire
Creative Marketing Director
Amy Mitchell
Social and Marketing Manager
Emily Brooks
Marketing Assistant
Adam Dolby
Senior Graphic Designer
Mary Amor
Office Manager
Francesca Del Rio
HR Manager
Greg Lawson
CEO
Chloe Jackson
Managing Director
Elaine Sawford
Commercial Director
Alex Ryan
Director of Ticketed Sales
Alex has worked in the sales industry from a young age, gaining extensive experience on the shores of New Zealand and Australia, before returning to the UK and joining Smart in 2014.
He now manages our highly passionate Ticketed Sales Team, driving the sales of outstanding events throughout the summer and winter months, whether it’s a fantastic day at Ascot or a mind-blowing Christmas party.
When he’s not in work mode, Alex enjoys socialising with friends, practicing his cooking skills and aspiring to be like his favourite chef, Tom Kerridge.
Lucy Gooby
Head of Ticketed Sales
After completing a university placement year within the events industry, Lucy just knew she had to continue on this career path, and eventually landed herself a job at Smart in 2018. She’s now dedicated to selling the perfect summer and Christmas parties at a variety of prestigious venues around London and beyond. Lucy loves a bottomless brunch and is regularly out with friends searching for new places to eat and drink!
Jessica Bird
Events and Sales Executive
Ben Paris
Sales Director
Paige Norman
Head of Sales
Kate Bassett
Head of Exclusive Venues
Oliver Gough
Senior Event Sales Manager
Anita Jackson
Event Sales Manager
Olivia Chamberlain
Event Sales Coordinator
Elle Harper
Planning Director
Bethany Dare
Head of Planning
Courtney Mason
Event Planner
Serena Di Matteo
Senior Event Planner
Nina Calvert
Event Planner
Ziggy Bracey
Event Planner
Tullulah Moorse
Event Planning Coordinator
Kim Laley
Catering Operations Director
Slawomir Adamek
Head of Operations
Lee Bushnell
Head of Operations
Abi Bishop
Senior Event Manager
Freddie Wood
Event Manager
Matthew Castleford
Event Manager
Pascal Warr
Event Manager
Emily Bruce
Event Manager
Robyn Bailey
Event Operations Coordinator
Eleanor Barnes
Staffing Manager
Tom Hornsby
Group Head of Logistics and Back of House
Sylvaughn Allen
Group Back of House Manager
Richard Carter
Warehouse Manager
Zac Sampson
Back of House Manager
Bela Nemes
Warehouse Assistant
David Ridgway
Group Executive Chef
Alistair Riley
Executive Chef for Moving Venue
Sarah Hartnett
Executive Pastry Chef
Tom Adamowicz
Head Chef for Major Events
Mike Revis
Group Head Chef of Canapés
Oliver Wickham
Head Chef for Oceandiva London
Mario Eroico
Head Pastry Chef
Ivan Tokar
Senior Pastry Sous Chef
Steve Williams
Senior Group Kitchen Manager
Kevin Tew
Kitchen Manager
Matteo De Vecchi
Junior Sous Chef
Shiwei Li
Head of Production
Nitish Ramsahye
Kitchen Logistics Manager
Andrea Hun
Food & Beverage Controller
Brandon Spies
Packing and Dispatch Manager
Jason Breacher
Tasting Sous Chef
Mariusz Demkowicz
Production Sous Chef
Martin Real
Group Head of Finance
Anett Fogarasi
Group Finance Manager
Adrienn Kaszas
Assistant Management Accountant
Sagar Nagda
Credit Controller
Jolita Hallas
Purchase Ledger Controller
Anna Yeats
Finance Assistant
Riehanna Quinn
Director of Sales
Ellie Tuohy
Event Account Manager - Smart Venues
Kelsey Labuschagne
Head of Venue Events
Olivia Parrott
Senior Venue Sales Manager
Lauren Faraday
Head of Seasonal Venues
Lauren studied Event Management at the University of Derby, graduating with a first class honours & having one of the best experiences of her life. A year after moving to London from Yorkshire, Lauren joined us at Smart Group in 2015, and her career has flourished ever since.
Lauren is responsible for managing the sales of our Summer and Christmas sites, as well as year around events at Evolution London and Oceandiva London. She also heads up our agency incentive scheme, Smart Friends.
Her favourite past times are spending time with family, namely her beautiful daughter who is the light of her life. Loves lunching at new places, freshly baked scones (jam first) and a cold glass of Macon.
Cara Gilbertson
Head of Seasonal Sales (Maternity Cover)
Luke Heydenrych
Venue Operations Director
Luke hails from Cape Town, South Africa where he grew up and subsequently studied management accounting at the University of Stellenbosch.
He previously worked for a shipping services firm in the finance department but decided to take the plunge and join the world of events. Luke is based at Evolution London where he oversees the operations of the venue, from day to day maintenance to venue upgrades.
Shilpa Parmar
Event Account Manager
Shilpa has hit the ground running at Evolution London after joining the group in March 2022 and being in the events industry for over 6 years. Shilpa knew she was destined for the events industry after planning events throughout sixth form and interning at an events agency after university.
Once you have confirmed your event with our sales team, she will be your main point of contact all the way through to the live event answering any questions and making the planning process as easy as possible along the way.
Jake Lawson
Managing Director, Oceandiva London
Riehanna Quinn
Director of Sales
Freddie Wood
Event Manager
Oliver Wickham
Head Chef for Oceandiva London
Kelsey Labuschagne
Head of Venue Events
Ellie Tuohy
Event Account Manager - Smart Venues
Annabel West
Managing Director, Smart Live
Event Speciality: Production and Content
Event Top Tip: A well-fed crew is a happy crew!
Best Event: The Sunday Times Best Companies to Work for Awards, at Evolution London. The 2020 Awards was my first Smart Live Awards Show I produced, and working alongside our sister companies at Smart Venues and Smart Hospitality made it all the more fun!
Did You Know That: I once sung to and then met The Queen.
Frieda Anwar
Event Account Manager
Becs Stitt
Event Account Manager
Anna Clarke
Event Account Manager
Anna has her feet fully on the ground at Evolution London after joining the group in August 2021 and being in the events industry for over 5 years. After spending a year’s placement at an Events Agency during her Business and Management degree, Anna knew this was the career route for her.
She will be your main point of contact once you have confirmed your event and will work with you all the way until the live moment; from site visits to on the day, she is there to assist with any advice or queries.