Monday 26 February 2024

London Summer Event Show Celebrates Its 10th Year

Last week saw the return of the London Summer Event Show, this year celebrating its 10th anniversary!

London Summer Event Show 2024

Last week, the London Summer Event Show returned on February 20th and 21st, celebrating its 10th anniversary! Since acquiring Story Events last August, we are honoured that this fantastic show is now part of our expanding portfolio. Held at the iconic, Art Deco Freemasons’ Hall, which we also have a longstanding relationship with as one of our Christmas venues, and managed by our dedicated team at Story Events, the two-day event welcomed 948 guests through the doors. Featuring more than 100 venues and suppliers exhibiting their offerings, the event also included a jam-packed schedule of seminars and workshops for attendees to get involved with.

Smart Parties stand at the London Summer Event Show


We were proud to exhibit our products on our Smart Parties stand, including our summer party packages at Evolution London, and Magazine London, alongside our brand new Moving Venue Curated Summer collection. Attendees had the opportunity to draw inspiration for their entire events calendar, and our sales team were on hand to help over the course of the event. As part of our work with B1G1, we pledged to plant a fruit tree in Kenya on behalf of everyone who came and visited us on our stand. This resulted in a remarkable donation of 261 trees, contributing to the growth of an orchard, which will enhance income and nutrition in the local community. To find out more, and keep track of our global impact, click here.

The show was managed by our dedicated team at Story Events
Luigi Giannini, World Young Mixologist
The Function Band


VIP Agents Evening

On day one, the VIP Agents Evening brought together numerous event agents to connect and discover the newest venues and trends. Two of our fellow Smarties spoke on insightful panels: Annabel, Managing Director of Smart Live, led an interactive discussion titled ‘Redefining Fun: Thinking Outside of the Box for Unforgettable Experiences’, offering innovative entertainment concepts to enhance events. Meanwhile, Jules, our Business Services Director, contributed to an engaging panel on integrating sustainability into event planning strategies. But, of course, no event of Smart’s would be complete without an afterparty! The evening carried on at Freemasons’ Hall, where guests were treated to a lively performance by The Function Band, and they danced and drank the night away.




Jonathon Attwood and Atul Kocchar
Attendees could attend Breathwork workshops, amongst a range of others on offer.
Biscuit decorating workshop
Guests could take a break from the hustle and bustle in the Wellness Room.


Corporate Buyers' Day

On the second day, specifically tailored to corporate buyers, another array of engaging panels and workshops took place. From learning how to write in calligraphy, to biscuit decorating, there was something on offer for everyone to get involved with. World Young Mixologist, Luigi Giannini, who showcased his signature cocktail on the first night, also led an interactive masterclass in partnership with sponsor NEFT Vodka, guiding attendees through the creation (and tasting) of three distinct cocktails. Last Supper’s Jonathon Attwood hosted a fascinating interview with Atul Kochhar, twice Michelin-starred chef, discovering his culinary journey and the secrets behind his 30-year success in Indian Cuisine. Additionally, visitors had the opportunity to relax and rejuvenate in the Wellness Lounge with massages or breathwork sessions, offering a refreshing break from networking activities.

Central bar sponsored by Moving Venue


By Moving Venue

Moving Venue took pride in providing the catering across the two-day event. On the first day, attendees savoured a delectable assortment of summer-themed canapés, bowl food, and street food, complemented by plenty of fine wine and cocktails! Day 2 commenced with an exquisite breakfast spread, followed by lunch featuring a cold food station and circulating bowl food. Guests also indulged in a delightful afternoon tea, including classic finger sandwiches, scones and sweet treats. 


Planning your Summer Party?

Explore our summer venues by clicking the button below and get in touch with a member of our team on 020 7836 1035 to start planning. uses cookies to enhance your experience. By continuing to use our website, you’re agreeing to our use of cookies.